A few days ago, JDPower Asia Pacific announced the 2007 China Automotive Performance, Operations and Design Survey SM (APEAL) report. The report shows that in the seven automotive market segments, Dongfeng Nissan and Tianjin FAW have two models in two market segments; FAW-Volkswagen, Guangzhou Toyota, and Shanghai GM are in the remaining three subdivisions respectively. The market ranked first.
It is understood that the survey is aimed at automotive consumers, and based on their reports, they evaluate the performance and design of the new vehicle in the most respected and respectable ways for new owners within 2 to 6 months after sales. The study was redesigned in 2007 and involved nearly a dozen of the top ten features of the vehicle: body exterior, body interior, storage and space, audio/entertainment equipment/navigation systems, seats, air conditioning systems (HVAC), driving Performance, engine and transmission systems, visibility and driving safety, fuel economy.
The report shows that two models of Tianjin FAW, Xiali and Ville, scored 721 points (out of 1,000 points) and 780 points respectively in the compact car and high-end compact car segment markets. Among them, Tianjin Ville was the first new model to appear in the 2007 survey. Nissan Tiida/Tiida achieved 829 points, the highest score in the entry-level mid-sized car segment for the third consecutive year. The new model Nissan Sylphy appeared for the first time in the 2007 survey and achieved the highest score of 836 points in the midsize car market.
The 2007 research report added the contents of two sub-markets: low-end high-end medium-sized vehicles and high-end high-end medium-sized vehicles. Volkswagen Sagitar scored the highest in the low end high-end midsize car market with 831 points, while Guangzhou Toyota Camry led the high-end high-end midsize car market with 848 points. Shanghai GM Buick GL8 ranked first in the MPV market with 832 points for the second year in a row.
The research found that, from the perspective of market segments, car prices are closely related to APEAL scores, and APEAL scores high on high-priced models.
The survey also found that 55% of small car owners consider fuel economy as a key consideration in car purchase, while only 29% of medium car owners and 15% of premium car owners consider fuel economy as a key consideration in car purchase.
The report shows that the auto glamour index also has a great relationship with customer loyalty and advocacy. 28% of owners who said they were "happy" to their cars said that they "would definitely" buy the same car again, while those who feel "perfect" about the charm of the car they owned said that they only wanted to buy the same car again. 5%. In addition, owners who are satisfied with the overall appeal of the vehicle expect that the average time for owning the car will be 6.7 years; while owners who feel normal for the car, expect that the average time for owning the car is only 4.7 years.
It is understood that the survey was based on the evaluation of 9,720 car owners who purchased new cars between October 2006 and June 2007. The survey period was from April to August 2007. The survey area covered 24 major cities in China.
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