Domestic pick-ups are also popular overseas
According to the latest statistics from the National Pickup Truck Market Data and Information Federation, 11 companies registered in 2005 sold a total of 118,400 pickup trucks (excluding SUVs), an increase of 36.5% over the same period of last year. Among them, the first Great Wall pickup 36,000, the second Jiangling pickup 22,000, once again ZTE 17,000, Zhengzhou Nissan 13,400, Fukuda 13,200, Qingling 88,000, Yangzi 0.38 million, Beiqi 0.16 million There are 0.075 million Gio, 0.039 million FAW and 0.018 million new Fuda. The other batch of unregistered pickup companies such as Shuguang, Wanfeng, Xinkai, Tianma, Dadi, and Panther are not included in the statistics. The total sales volume of the two combined pure leather trucks in the year is approximately 126,000 vehicles. The industry generally believes that: Great Wall has been the No. 1 seller in China for eight years in a row. It has been difficult for Pegasus to be shaken. The strength of its companies and the brand image, variety advantages, and service networks it has built over the years are difficult for other brands to compare.
According to industry analysts, compared with 2004, the growth rate of pickup trucks in 2005 was nearly 30 percentage points higher. The major reasons for the larger increase are as follows: First, despite soaring oil prices, consumers are increasingly inclined to small displacements. Cars, however, for industrial and commercial owners and businessmen, the pickup trucks that are suitable for people and goods are not replaced by small-displacement cars. A fixed user group has formed, and this user group It is still expanding; second, diesel pickup trucks enter the market in large quantities, many users reduce the use of cost, so diesel pickups with lower fuel consumption came into being, Great Wall, JMC, Nissan, ZTE, Futian and other brands have launched their own Diesel pickups accounted for about 50% of the entire pickup market; Third, some new brands of
NEW PRODUCTS such as Great Wall Chai Shen, Gio, Dongfeng, Beijing Automotive, etc. have entered the pickup market, the industry's four big, colorful, all manufacturers continue to promote Promoted the development of the market; fourth, the export of pickup trucks became one of the biggest highlights of China’s auto exports. Since the second half of the year, the export of self-owned brands has not Broken, including trucks, heavy trucks, light trucks and other trucks are the main force of China's auto exports. In addition, after more than ten years of competition and development, China's pickup trucks are being replaced every year, and the equipment and technology content are getting higher and higher, while the prices are getting lower and lower. In terms of overall cost performance, it has a certain advantage, effectively blocking the entry of foreign pickups. So far, foreign pickups have no market in China.
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