With the rapid development of China's modern logistics industry, the logistics commercial vehicle industry has ushered in a huge market opportunities. At the same time, users have also put forward higher requirements for logistics commercial vehicles. How to seize the opportunity to produce a logistics commercial vehicle that meets the requirements and standards of modern logistics has become a top priority for many commercial vehicle manufacturers. In this regard, industry experts discussed the "2007 China Merchants Satisfaction Survey of Commercial Vehicles Satisfaction Survey" held recently.
Dai Dingyi, vice president of the China Federation of Logistics and Purchasing, combined the results of the survey and pointed out that there are currently seven issues between users and manufacturers in China's logistics industry.
First, the scale of logistics enterprises in China is generally small. The average number of logistics companies participating in the survey was about 120 commercial vehicles for commercial use, and only 42 companies had a single logistics vehicle with more than 500 commercial vehicles, accounting for 1.6% of the total number of surveyed companies.
Second, China's logistics companies are less professional. Eighty-three percent of the companies surveyed provided more than three types of transportation services. However, in the logistics enterprises that provide ports and container transportation, dangerous goods transportation and large-scale transportation, this proportion is only 9.6%. Dai Dingyi believes that this shows that the three subdivided transportation businesses have already attained a higher degree of specialization, and the characteristics of demand for transport equipment are also relatively clear.
Third, because of the narrow access to product information, users do not choose enough when purchasing a car. According to the survey, when users purchase a car, they are preselected through three channels: media advertising, article reporting, and peer introduction. In a sampled telephone recall survey in the later period, 94% of users never received a manufacturer or distributor. Actively provided related product introduction. Dai Dingyi believes that this shows that the user's choice when buying a car is highly contingent and it is easy to have dissatisfaction during use and maintenance after purchase, thereby reducing satisfaction.
Fourth, it is necessary to work together to strengthen the awareness of freight logistics safety prevention and control in the logistics industry. Users have the highest probability of failure of the axle, and the main cause of this phenomenon is overload. Dai Dingyi believes that in order to avoid personnel casualties or property losses caused by faults in axles, it is necessary for commercial vehicle manufacturers and users of the vast logistics industry to jointly improve the awareness of prevention and control of freight security and promote the healthy development of the logistics industry.
Fifth, the maintenance professionalism of logistics commercial vehicles is generally low. Due to the problems left over from the planned economic system, most logistics companies in China have self-operated repair plants (stations) that are responsible for the maintenance of all the vehicles within the company. Some repair factories also involve foreign operations. The vast majority of individual drivers only think about repairing after a problem in the vehicle. They usually look for acquaintances or solve problems nearby. Dai Dingyi believes that this phenomenon shows that the maintenance services for logistics commercial vehicles are more confusing and have not received sufficient attention from users and manufacturers. It is worth noting that most Volvo Truck users have highly valued Volvo Truck Service's after-sales service, mainly in Volvo Truck Company's tracking maintenance, timing reminders, and professional technicians' maintenance for each truck. This point is worthy of reference and learning from other manufacturers.
Sixth, the current regulations define the use of urban logistics vehicles and restrict the development of related logistics services. In the process of investigation, many logistics companies engaged in express delivery and urban distribution jointly reflected a problem: to distinguish the difference between “passenger and cargo mixed†and “urban logistics†from traffic management, and called for manufacturers and government departments to provide logistics services. The industry provides a logistics-specific vehicle that can be used in cities at any time. At present, most companies adopt legal modifications on the basis of light (micro) passenger cars (such as removing rear seats to increase cargo space), but the efficiency of vehicle use is still low.
Seventh, the communication between supply and demand is not smooth, and there are no complaints from users. Because the users of logistics enterprises are generally small in scale and have a wide disparity with those of commercial vehicle manufacturers, the voice of individual companies alone is not enough to affect manufacturers. Coupled with the logistics company's own vehicle management issues, so most users can only solve their own problems after the vehicle. Dai Dingyi believes that the communication channels between users and manufacturers in the logistics industry are seriously hindered, let alone discussing with the manufacturers the needs of the logistics industry and the product design of vehicles. This situation of both supply and demand sides not only is not conducive to the development of the logistics industry, is also a heavy hidden loss for commercial vehicle manufacturers.
Shi Jianhua, deputy secretary-general of the China Association of Automobile Manufacturers, also pointed out that the higher the stage of commercial vehicle development, the greater the influence of users on their development direction. In the direction of the development of commercial vehicles, it is undoubtedly the leading role of logistics commercial vehicle users. He believes that the development of logistics commercial vehicles should adhere to three directions for the needs of users: First, to improve the degree of specialization, and further subdivide the service market; Second, to further improve the technological content, with particular attention to the development trend of automotive electronics; third is to Pay more attention to energy saving, environmental protection, and strengthen services.
The Deputy Secretary-General of the China Logistics Institute, and also the chief operating officer of Deli Ding Logistics Co., Ltd., put forward his own expectations from the perspective of a user.
Mian Mian said that he hopes that the product design of Chinese automakers will be closer to the users and can be designed according to the actual needs of the users. For example, he said that during the urban distribution business, some urban logistics vehicle floors were too high, resulting in inconvenience in cargo handling; some urban logistics and distribution vehicles had large compartments and the approved cargo loading capacity was relatively small. Therefore, what the user really needs is a floor, a small vehicle, a high-load vehicle, and a delivery vehicle with a self-loading function.
It is frankly stated that at present, few automobile manufacturers produce specific vehicles for their customers according to their needs. More often than not, enterprises have put the already developed logistics commercial vehicles on the market for users to choose, so that the user's choice is very small.
Zhai Mian believes that with the development of the economy and the logistics industry, users need to adopt more advanced technologies for the logistics of commercial vehicles. He hopes that domestic logistics vehicles will be able to further advance in technology research and development and application.
In addition, Mian Mian believes that the service of some logistics vehicles is not convenient and flexible. He hopes that the services provided by commercial vehicle companies can be more scientific and learn from the management model of passenger car companies, and enhance service awareness and humanity.
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