LED lighting companies how to best blast marketing
When dealers operate online, they will encounter various dilemmas. Sometimes there are a lot of publicity in the early stage, but only a few customers enter the market on the day of the event. A lot of capital investment, but only a small gap, labor and labor, but little effect. Moreover, with the increasing frequency of blasting marketing, there will be more and more cases of such large investment and small output. So, how should LED lighting companies best blast marketing? Perhaps, blasting marketing itself, we must also begin to make breakthroughs.
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Large-scale, loud, and targeted promotions are the main features of terminal blasting. In order to achieve large-scale and large-scale operation in the process of operation, it is necessary to have large investment and big action. At the same time, in order to be targeted, it is necessary to have more precise customer information and promotion plans. However, as consumers' fatigue of the blasting marketing trials and the promotion of immunity, the return on the same investment will also decrease. The breakthrough of the terminal blasting marketing itself has become a must-have after everyone's activities. problem.
First, the amount of information breakthrough, the amount of customer information is the main way to save advertising costs. Large-scale, large-scale operation of blasting marketing, the main purpose is to attract more consumers' attention and participation. However, because the building materials and home furnishing industry is an industry with low attention and high participation, for the consumers without demand, many promotional advertisements are just a cloud that will soon be forgotten. Really effective advertising is basically manifested in customers who have needs. From this point of view, as long as your promotional advertisements are communicated to customers who are really in need, they will naturally pay attention. As for TV or telephone, traffic broadcasts or text messages, the difference in attention is not too great. Therefore, in the operation of blasting marketing, spending 10,000 yuan to make a certain version of the newspaper advertisement will not cost 5,000 yuan to buy a thousand useful numbers, and then spend 5,000 yuan to send text messages. The effect of making a call is good. Therefore, the breakthrough in blasting marketing must first start from the breakthrough of propaganda quality!
Second, the benefits breakthrough, the source of the promotion is to set different appeal points for different consumer groups. When Mercedes-Benz engages in promotion, the customers who buy Pentium will not buy Mercedes-Benz. Similarly, when Pentium is engaged in promotion, customers who buy Mercedes-Benz do not Will come to buy Pentium. Different levels of consumption determine their purchase requirements. Therefore, the design of the promotion plan must clearly identify which consumer groups are targeted, and make corresponding demands for the focus of these target consumer groups.
So what kind of appeal is the corresponding appeal?
I can think about the question of whether a competitor's brand can be sold as usual when a brand is doing a promotion. Why can it be sold as usual?
Price is an element of universal concern to all consumers, but when prices are within the reach of consumers, prices are no longer the first element, new features, new styles, new effects, new psychological selling points, design accessories Can be a reason to attract customers. Therefore, in addition to the common appeal point of price, blasting marketing must also design different appeal points according to different consumer groups for targeted dissemination.
Third, eyeball and thinking blasting, visual impact and value penetration affect the same theme of blasting power, the impression that different pictures bring to customers will have a huge difference, the reason is that the visual impact is not the same. The same is SMS advertising, some text messages are memorized by customers and even shared with others, while some text messages are blacklisted as spam messages, because the value penetration is not the same. In this respect, the breakthrough in blasting marketing and the breakthrough in the design of advertising content are key.
Of course, whether it is visual impact or value penetration, it can only have a greater effect after reaching the critical point. Just as two or three hungry wolves can't kill an elephant, but a large group of ants are enough to make an elephant run wild. The visual impact and the penetration of product value are not only related to the quality of the content, but also related to the quantity. . This requires us to be blindly seeking big when doing blasting marketing, and to ask for more - when the cost of ten full-car advertisements can be used to make three hundred vehicle-end advertisements, how would you choose?
There is a famous theory of saturated strike in the war. In fact, commercial warfare is still practical, and blasting marketing is more about saturating consumers. According to industry organizations, whether it is the impact of visual impact or the influence of thinking, there are many times. The effect will naturally come out. The only difference is that the impact force and the penetration force can only be saturated in five or six times in a short period of time. The impact force and the small penetration force need to be in a certain period of time. It appears more than ten times to be saturated.
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