When Tier 1 and Tier 2 cities are troubled by restrictions on purchases, and Tier 3 and Tier 4 cities gradually become the fastest growing areas for Chinese auto sales, investment in automobiles in the Midwest region of China may also usher in a golden decade.
All the Way to the West is a bloody movie, and it even became a lifestyle that some young people desperately chase at a certain stage.
However, for automotive companies, going west all the way is definitely not a slogan for happiness, but a successful dream worthy of down-to-earth pursuit.
On August 29, the annual Chengdu International Auto Show grandly opened. According to the organizers, the scale of the Chengdu Auto Show has exceeded the previous limit. The exhibition will open all 9 exhibition halls and outdoor venues of the Chengdu International Convention and Exhibition Center in Chengdu Century City, with a scale of 150,000 square meters. There will be 102 auto brands displayed. The proportion of direct participation is as high as 98%.
As a mirror of the western automobile market, the expansion of scale and influence of the Chengdu Auto Show reflects the growing prosperity of the western automobile industry in China.
In the first-tier cities such as Beijing, Shanghai, and Guangzhou, restrictions on purchases of cars have become a constraint, while the western region is becoming a new round of battlefields for car companies in the future.
The Chengdu Auto Show has a lot of highlights.
The Hall 9 which is the most stunning luxury car that has converged over the years is still star-studded this year.
In addition to Ferrari, Bentley, Maserati, Lamborghini, Aston Martin, Rolls-Royce, Porsche, Jim West, George Barton, Halley and other imported high-end luxury car brands, will usher in McLaren, WMGTA, KTM, Ruiye for the first time Luxury car debut.
Potential car prices in western expansion wave <br> <br> western market, how much, depends largely on the determination of the size of the investment in car prices.
Recently, FAW-Volkswagen, Beijing Hyundai Motor Co., Ltd., and Shenlong Automobile Co., Ltd. have reported news of new factories. The address of the new factory also invariably selected Midwest cities. It can be seen that the focus of the new round of investment and construction boom of auto companies is in the western region.
According to report, FAW-Volkswagen will establish its fifth factory in China with a production capacity of 600,000 units in Wuhan, with an initial investment of approximately RMB 8 billion. The automaker will produce its own brand “Carrie†and FAW, which will soon enter the Chinese market. Volkswagen SUV.
At the same time, the rumoured Beijing No. 4 modern factory has also reported news that the site has been finalized and settled in Chongqing with a production capacity of 300,000 vehicles, which means that Beijing Hyundai is advancing toward the Midwest for the first time.
However, in comparison with the above two, the Shenlong Motor's fourth plant has progressed even more rapidly.
On July 2nd, the investment agreement for the fourth plant of the Shenlong Motor Company was formally signed, which means that the long-planned fourth factory of Shenlong will be settled in Chengdu.
It is reported that the design capacity of Shenlong No. 4 Plant is 300,000 vehicles/year. Dongfeng, Dongfeng Citroen and Dongfeng Peugeot will produce three brand models, mainly multi-purpose passenger vehicles such as SUV and MPV. The new plant is scheduled to start construction in the second half of this year and will be put into production by the end of 2016.
Shen Long, general manager of Qiu Xiandong said that the first location in Chengdu is to have a leading role in the development of the western market; second, Chengdu has a good foundation and supporting conditions; third, it will help further consolidate and strengthen the advantages of the Shenlong brand in the regional market.
In this regard, Geser.com CEO Chen Wenkai said that car prices are on the west side of the trend. "The current rapid growth of the Chinese automotive market is more dependent on the potential of the Midwest market, which also allows manufacturing companies to begin to shift to the west, bringing the relative auto market. Positive growth."
Chengdu fighting <br> <br> major car manufacturers competing closely related to growth prospects in the construction of the West and the Western market.
According to data provided by the China Association of Automobile Manufacturers, the distribution of distributors in the southwest and northwest regions has increased from 14.4% in 2008 to 18.6% in 2012, and the market in first-tier cities has gradually become saturated, causing automakers to pay attention to the market potential of second- and third-tier cities.
Wang Xia, Chairman of the Automotive Industry Committee of the China Council for the Promotion of International Trade, believes that the development prospects of western automobiles are very optimistic. With the advancement of the western development, the speed of economic development in the western region has accelerated significantly, which has stimulated the development of the western automobile market.
According to the National Information Center, the share of the traditional four major regional markets of automotive companies has changed significantly from 2007 to 2011. The market share in the eastern region has dropped from 60.0% to 52.2%, while in the west it has been 18.0. % rose to 21.9%.
The balance seems to be tilting to the west, and companies that smell business opportunities have also taken actions.
This is also a step-by-step boost to the Chengdu auto show from a local regional auto show to a national auto show.
In the face of joint venture brands and joint-venture brands frequently forced Palace, the traditional independent brands responded quickly? I Wei territory.
After undergoing the strategic transformation and adjustment of "market-for-technology", the technology of domestic self-owned brand car companies has gradually matured, and continuous R&D investment will result in a good harvest of products.
In this year's auto show, Chery, Geely, Brilliance, BYD, Great Wall, Changan and other independent auto companies have all played "Quality" cards, highlighting domestic strength with the latest technology and seizing market share with the latest models.
The luxury brand is the first to force at the Chengdu Motor Show. This is also the new trend of the development of foreign premium car brands in China in the past two years.
The sales statistics of China's premium car market show that the growth point of the high-end car market has already shifted to third- and fourth-tier cities such as the central and western regions, and the growth rate of the third and fourth-tier cities is obviously higher than that of the first and second-tier markets.
Because of this, at this Chengdu auto show, Mercedes-Benz will bring several new models of its three brands to the debut.
Among these, the new long-wheelbase C-Class, which was listed on August 25 this year, is undoubtedly the biggest highlight. Jaguar also put the 2015 XF, XFR-Sport and XFSportbrake Jaguar XF family on the eve of the Chengdu Auto Show for the first time collectively, and exhibited the F-TYPE Coupe high-performance two-seat hardtop sports car and the F-TYPE Convertible convertible. Edition and Jaguar XJL and other full range of products.
According to the reporter's understanding, the current first-tier luxury car brands such as Mercedes-Benz, BMW and Audi have already established regional management agencies in the west to tap the potential of this market.
“Through the regional system, decisions can be quickly combined with the local environment, which is obviously more able to adapt to the highly competitive Western market.†Mercedes-Benz relevant responsible person said.
As a matter of fact, not only does a luxury producer see the opportunities in the Midwest, but the trend of the Nuggets is also spreading to ordinary car manufacturers.
As Chengdu is a large central city in western China, it has the highest level of car consumption in the country and has maintained a growth rate of around 20% in recent years. It is known as the “Third City of Private Cars†and therefore includes Dongfeng Citroen, Dongfeng Peugeot, SAIC, and Geely. Other car companies, including the Chengdu Auto Show, are also releasing the heavyweight new models.
It is reported that at the Chengdu Auto Show, Dongfeng Peugeot and Dongfeng Citroen will be listed on the new generation of 408 and the new C5, respectively, these two vehicles are crucial for Shenlong, is the first dual-brand equipped with "TSTT core power." Model.
In this regard, industry sources said that China's auto market is not lack of growth driving force, similar to the Western market segmentation market space yet to be tapped.
From the perspective of consumer upgrades, high-quality models, personalized models, and multi-purpose, multi-purpose models will all form new market segments in the consumer upgrade process.
As a result, when Tier 1 and Tier 2 cities are troubled by restrictions on purchases, and Tier 3 and Tier 4 cities gradually become the fastest growing areas for Chinese auto sales, investment in automobiles in the Midwest region of China may also usher in a golden decade.
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