In the face of aggressive bus services, many cities are preparing to launch a car rental market. In recent days, traffic control departments in cities such as Beijing and Shanghai are studying the launch of the car rental market. As early as March 14 last year, the Guangzhou Municipal Government’s executive meeting proposed to invest at least 10,000 taxis before 2016, and the first batch of “contracted car rental†may be derived from the 10,000 taxi indicators. .
What is a car rental? As the name suggests, taxis that accept reservations only and cannot move on the street. Previously, the Transportation Authority of the Beijing Municipal Committee of Transportation disclosed that the special car market has reflected the needs of some people. Therefore, it is necessary to study the use of leased taxis to cope with high-end demand. Although car hire is not yet known in China, it is not new in many countries. One available statistic is that the number of taxis on New York City's roads is now over 10,000, but about 40,000 cars are rented, which is about three times that of traditional taxis.
So far, China does not have a car rental business that exists alone, but this does not mean that there is no car rental in China. Many cities, such as Shanghai, already have a very well-developed electric call system, which was rented as early as several years ago. The car has been equipped with a GPS system for taxi companies to deploy the capacity, can meet the needs of passengers at any time. In this sense, we might as well say that China's taxis are cruising cars and about rental cars.
Since this type of business has already existed in fact, why does the government have to start another car rental business? The direct reason is the challenge from the special car. The “special car†service launched by the Internet companies represented by DDT and Fast has attracted many consumers through the simple and brutal way of issuing coupons. It has swept the country in a matter of months and is against traditional taxis. The company's business has caused a great deal of pressure. There are even many taxis in cities that have been shut down in the near future. They direct the spearhead at the special car and think that the special car has caused the taxi business to be difficult to do.
The traffic control departments of many cities have even determined that the special car is “illegal†by simple and brutal methods, and even punished it with a black car. Strictly speaking, those vehicles are obtained from the leasing company, the driver is provided by the labor service company, and the special car that operates in the form of a quadrilateral agreement is not a “black car†but a car rental agreement, except that the original car rental unit is calculated from "To change to "minutes." They are able to count units in minutes. It is very important to rely on the calculation of the mobile Internet.
Previously, I said in the article “Why Taxi Companies Can't Run Self-Contained?†“Because vehicles and drivers are relatively difficult to move, in the past, the shortest time for car rental industry was daily rent. The emergence of private cars broke the daily rent. In the form, the hourly rent enables the vehicle to go to the next task after completing a task, fully revitalize the idle vehicle, increase the vehicle usage rate, and reduce the idle rate. Due to the increased usage rate, it is greatly reduced for those who only use one vehicle. The price.†The reason why Internet special cars, such as DDT, can seize the market in a short period of time is that they use mobile Internet technology to make the information between passengers and vehicles more compatible, and the operational efficiency is greatly improved; It is noted that changes in the means of payment have made it possible for the company to manage taxi drivers and have significantly improved service levels.
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