Contrary to the tendency to bloom - FAW Xichai Zell did not create a successful performance

In 2015, the manufacturing industry under the new normal experienced unprecedented difficulties. The global economic downturn coexisted with deflation, the domestic truck market slumped in competition, the macro-environment and demand contradictions, and the overall development of the internal combustion engine industry was extremely severe. "problem".

The "opportunity" to break through the difficulties will test the development of "tonics", FAW Xichai finds the focus, transforms the power of market impact into the energy of transformation and upgrading, accelerates brand building, economic development, system construction, and team building. , Gradually expand the advantages of well-known brands, innovate in technological advantages, superior quality and service support advantages. With all-out efforts, climbing and forging ahead, under the intensive cultivation, FAW Xichai succeeded in achieving “breakthrough” breakthroughs at home and abroad, demonstrating the outstanding abilities of the “top students” in the industry and producing a perfect annual performance answer sheet.

Contrary to strong achievements

In the past year, the competition in the commercial vehicle field was fiercely competitive. According to statistics, the traditional peak season is not prosperous and the year-end sprint is weak. The domestic heavy truck market is “collapsed”. The overall sales volume is 27% lower, and the demand for internal combustion engines is weak. Under this circumstance, FAW Xichai “does the opposite”, relying on its multi-dimensional advantages and precision, to achieve a counter-trend.

In 2015, Xichai Aowei 11 liters was no suspense to become the darling of the market, with an annual sales volume of 40,000 units, an increase of 16% compared to the previous period, and the market share of 11L for the third consecutive year, with a market share exceeding 50%. Coincidentally, the 350-horsepower Xcear engine performed well, ranking first in the country with a market share of over 25%, and 2.8 percentage points higher than the second-placed engine .

Aowei heavy machine, heavy truck market NO.1
Aowei heavy machine, heavy truck market NO.1

From January to July 2015, Cuike Hengwei 4/6DLD engine sales reached a record high, up 225% year-on-year. In the second half of the year, Yusheng pursued, the annual sales increased by nearly 260% year-on-year; the brand went out and was loaded with XiChai Conway 4DW. The sales volume of the Changsha Foton light truck exported to Vietnam exceeded 1,000 units, and its practical and durable features have been widely recognized by overseas users. It can be said that it is “brilliant and fruitful,” demonstrating the strength of the Xichai brand.

Write down the development of big articles down to earth. When Qian Hengrong, director of FAW Xiechai, made a congratulatory message for the New Year, he reviewed the development of Xichai during the past five years. He said: "During the 12th Five-Year Plan period, we sold 1.56 million engines in Xiechai, with a profit of over 1.3 billion yuan, and realized a total sales income of 49.2 billion yuan, achieving a 'double-growth' in terms of sales volume and profitability, and becoming five years in a row. The FAW Group maintains an annual profit of over 100 million yuan in its own business."

Honors and Brands Takes Off

Growth is the main theme of enterprise development; honor is the great support for enterprise development. In recent years, under the leadership of the brand, FAW Xichai has implemented a remarkable performance model and paid great attention to product R&D, quality control, production and operation, channel construction, improvement of services, cultural construction, and refinement of brand image. With continuous improvement, the management level has been continuously improved, the market's core competitiveness has been significantly strengthened, and a number of indicators have reached the advanced level of the industry.

In 2015, FAW Xichai was honored and returned with honors. In August and November, it won the “National Enterprise Culture Demonstration Base” and “National Quality Award” respectively, achieving the honor of honoring quality and accumulating culture with honor. To promote development through culture. For Xichai, the honor gained is an important result of the company's promotion of high performance, and is also the driving force for Xichai's “national brand” to take off.

The 15th National Quality Award
The 15th National Quality Award

“The 'National Quality Award' was made by Wuxi Chai. As an ordinary employee of the quality production line, my pride in my heart arises spontaneously. This is the honor of the company and is another form of recognition and encouragement for my work.” FAW Xichai Quality Department employee representatives told reporters. The words were only spoken and the employees felt a sense of belonging.

“In the future, we will cherish honors and learn from each other. We will use 'professionalism to create a brand, passion to innovate, technology to create energy efficiency, responsibility to create symbiosis' as our brand mission, and uphold our people-oriented approach. With the management concept of “Cultural People”, we will work together to promote the model of high performance, improve quality and efficiency, and continue to improve. We will make unremitting efforts to achieve the company’s strategic goals and long-term development, and take responsibility for the state-owned enterprises for the Chinese nation. The rise of the industrial sector has made its due contribution, "said the person in charge of the FAW Xichai Management Department.

Intelligent interactive warmth

As we all know, for modern product manufacturers, the success of product design concepts, product quality and features can quickly promote the brand's popularity, while the service brand's full-cycle protection will promote brand awareness and influence. Do more with less."

“Industrial development, no longer relying on brute force, fighting intelligence, innovation, and service are the best strategies. With the popularization of mobile terminals such as smart phones, passive traditional services alone can no longer meet the needs of users. Today, market prices are transparent and profitable. Limited, it can be foreseen that the 'backroom service development space' will increase, and the emergence of the Internet+ will promote service change services.” Deputy Director of FAW Xichai Ji Yizhi once stated at the recent service conference: “Comprehensive Upgrading and optimizing are the inevitable trends in the development of enterprise services, and we must build meticulous core services into superior products, focus on users, accurately and in depth grasp their needs perception, and provide users with all-round, multi-channel, multi-touch intelligence. Convenient service."

In September 2015, FAW Xichai took the initiative and launched the Smart Xichai APP software first. It built a zero-distance communication and interactive product platform for users, product inquiries, service station inquiries, event queries, and one-click navigation. Other functions have attracted tens of thousands of users to download, and they have first experienced the smart and convenient service of the intelligent Xichai APP. The number of software downloads has continuously been refreshed, and users have won applause. It also presented a special birthday ceremony for Xichai Factory.

If the smart app is on the line for the “new welfare” for the old and new users of Xichai, then the 311-second killing event held on November 11 is another “boutique” with a high enthusiasm for user participation, and 11 sets of Xichai Aowei 11 liters. Less than a second all the engine steal the light, deserved "second kill."

“The event that was held in Xichei in 2015 was most impressive to me was the 'Friends' in September. I also participated in the story essay activity of 'I and Xichai Machine' at the forum and shared grandfather, uncle and me. The experience of the three generations of people who used the Xicai to open cars for liberation, and the family’s inextricable complex with the Xicai machine, I not only received the honor of the “love” but also met several times before the audience. The riders and the long-awaited reunion feel particularly good, thanks to Xichai. I feel that this event is tailor-made for our truck drivers. The core service is to warm my heart.” An award-winning user hosted by Xichai. "Thanksgiving old friends, heart and soul" is a deep feeling of thanksgiving.

FAW Xichai “Friends” Thanksgiving Trip
FAW Xichai “Friends” Thanksgiving Trip

In 2015, FAW Xichai was in a decisive trend, taking advantage of the situation, and achieved sales results, performance results, honor achievements, service achievements, and brand achievements. However, there were also problems that needed to be resolved, and there was room for improvement. It is believed that in 2016, FAW Xichai will embark on a new journey and implement the "China Manufacturing 2025", "Internet +" and "One Belt and One Road" strategies one after another. The initial blueprint of the "Thirteenth Five-Year Plan" will be launched to the "products." The level and management level are integrated with international, technical local leadership, and brand leadership in China "for the goal of continuous improvement, climbing new peaks in quality, improve service competitiveness, and create a brilliant industry.

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