· Japanese car sales in China exceeded 4 million for the first time
According to the Nihon Keizai Shimbun, the sales of new car vehicles by Japanese car manufacturers in China will exceed 4 million in the first time in 2016, and the data is approaching the expectations of the Japanese domestic market of 4.84 million in 2016. Industry insiders told the news that the outbreak of Japanese car sales in China is closely related to the small car subsidy policy promoted by the Chinese government.
The data shows that the cumulative sales of the top 6 car companies in Japan from January to August this year reached 2.65 million units, a year-on-year increase of 10%. Even if the sales of the remaining four months are only flat year-on-year, this year's sales will be higher than the record high. Last year (3.9 million vehicles) was more than 200,000 vehicles, a record high.
According to data released by the China Association of Automobile Manufacturers, in the cumulative sales statistics of passenger cars from January to July this year, Japanese car sales increased by 13%, the highest increase. The growth rate of American cars and German cars was 11%. At the same time, only the market share of Japanese cars in foreign brand cars increased year-on-year.
“Japanese cars have become the biggest winner of the national small-displacement car subsidy policy.†An industry insider told reporters that “the sales growth of Japanese car companies is benefiting from the effect of tax reduction for small cars, but with the release of the policy dividend, this A growth momentum may slow down, and even a sharp decline in sales."
In September last year, the State Council stated that in order to support the development of new energy and small-displacement vehicles, the preferential policy of halving the vehicle purchase tax for the purchase of 1.6-liter and below-displacement passenger vehicles was implemented. The policy is implemented from October 1, 2015 to December 31, 2016.
Among the major Japanese car brands, Honda is the biggest beneficiary. Many of Honda’s main models are covered by tax cuts. From January to August this year, Honda's cumulative sales volume was 750,000 units, a sharp increase of 23% year-on-year, which is the largest increase among all Japanese cars.
Taking Toyota as an example, the cumulative sales in China from January to August increased by 12% year-on-year to 780,000 units. Among them, the small car brand Corolla (participation, pictures, inquiry) made an important contribution. According to the data of China Association of Automobile Manufacturers, Corolla ranked fifth in the domestic market for passenger car brands from January to July, with a cumulative sales of 180,900 units, ranking first among Japanese brands. Similar to Nissan, Dongfeng Nissan's Sylphy brand ranks seventh, with sales of 172,500 units. Sales data for the first eight months of Nissan this year also increased by 6% to 800,000 units.
According to the data of the Association, there are 10 car companies in this year's joint venture brand sales growth rate of more than 10%. Among them, the Japanese joint venture brand has performed fiercely, and the growth rate of Toyota, Honda and Nissan joint ventures in China has exceeded 10%. In particular, FAW Toyota, which has not completed its annual sales target for four consecutive years, exceeded its annual sales target in 2015, 2016. In the first half of the year, the half-year sales target was still exceeded.
Specifically, Toyota's joint ventures in China, FAW Toyota and GAC Toyota, sold 323,200 units and 219,452 units respectively, up 18% and 11% year-on-year; Honda's joint ventures in China, Dongfeng Honda and Guangqi Honda, sold 248,405 units and 273,985 units respectively. The year-on-year growth was 47.8% and 12%; Dongfeng Nissan sold 478,444 units, up 11.4% year-on-year; Changan Mazda also sold 87,162 units, up 21.4% year-on-year.
According to the analysis, Guangqi Honda, Dongfeng Honda, FAW Toyota, GAC Toyota and Dongfeng Nissan all have relatively complete product lines, covering most of the domestic main market segments, which is an important reason for ensuring higher sales growth.
According to the China Association of Automobile Manufacturers, the overall sales of new cars in the Chinese market in 2016 will increase by 5.9% from 2015 to 26.04 million.
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