Several exhibition techniques for showcase goods in optical shops. Sunshine Sight Optical Shop Decoration Group is a comprehensive enterprise integrating design, R&D, production, construction and training services. In the past 16 years, he has been focusing on the decoration design of optical shops and is committed to providing customers with high quality, cost-effective, high value-added caring services. Now he has served more than 14,000 optical shop customers across the country. Nowadays, the line of sight of the sun has become the leading company in the glasses decoration industry. Both the market share and customer satisfaction rank the first in the industry. The decoration is looking for the sun and has become the first of many customers.
According to the current situation data analysis, most optical shop operators pay great attention to the decoration of the optical shop but neglect the display of the products in the shop. When you always go into an optical shop, you will find that the decoration is very gorgeous and stylish, but the product gives people a messy feeling, can not find the focus and highlights. Therefore, the optical shop decoration is very important but the product display is also important, we can think about it, new and stylish decoration style with a focus on product display and harmonious warm and comfortable marketing atmosphere, such a bad optical shop business is difficult.
1, the number of skills: a variety of goods will have the so-called zuidi display, once the display of goods below this number, its sales will be extremely deteriorated. Optical shops are no exception. Too many of them can become crowded and cluttered. Too few people can look very cluttered and can not arouse customers' desire to buy. Therefore, when considering the quantity of display, we must use the zuidi display quantity of each product as a premise, generally 80% full, as far as possible to attract customers and not appear too chaotic too crowded.
2, color techniques: In the display of glasses products, in addition to the number of attention, it should also note the color, style, size of the product. Usually bright colors can stimulate consumers' desire for purchase. This is why many promotional advertisements like to use red and yellow colors. At the same time, color can also give the character of the product, so that the difference between the same kind of product, in line with different consumers. It should be noted that the colors that destroy vision cannot be arranged, and the colors of neutral colors have a good harmonic effect.
3. Directional skills: Direction is another important point that should be noticed when the glasses products are displayed, because the display of the merchandise direction is like the face of a person, which is an impression of diyi for others. For the choice of direction, consider the following points: To cater to the customer's focus on the purchase of merchandise, most of the merchandise is affixed with the merchandise name and logo design on one side, and the precautions and composition measurement are indicated on the other side. Especially high-quality frames are very obvious for the display of signs.
4, form techniques: glasses display the different forms can show different styles, there are generally the following four: 1 contrast: the color of bright goods next to a dark product, make it a clear contrast. Such sharp goods will surely be more attractive because of the set off. 2 Rhythm: In a large, small, and big way, placing products in an interval will produce a rhythmic movement that will attract customers' attention.
5, auxiliary skills: optical shop in the display of products, you can use some display props or assistive devices to improve the value of goods sense. For example, using lights, golden cloth, crystal ornaments, fake flowers, etc. as an aid to increase the visual effect of the product, improve the grade of the product. At the same time, distinctive counters, glasses shelves, and celebrity spokesperson posters are also items that attract customers' attention and can be used.
Looking for domestic professional optical shop decoration company? Professional optical shop decoration company is the sun line of sight; a glasses optical shop decoration design company; 16 years, only optical shop decoration design, has served more than 14,000 optical shop customers; more than 50 experienced senior designer team; More than 20,000 sets of optical shop decoration design and decoration design renderings; 25,000 square meters of modern high-tech glasses showcase R & D production and processing base; help the glasses industry flourish! Domestic professional optical shop decoration design, is the sun line decoration group, welcome to consult!
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