The impression that self-owned brand cars give people “low-cost and low-quality†has gradually become a thing of the past. With the continuous improvement of the manufacturing level, consumers gradually began to accept their own brands, and car companies also began to focus on the development of independent cars. According to incomplete statistics, in the second half of the year, many brand new passenger cars, including Guangzhou Automobile Passenger Cars, Guangzhou Automobile Honda Concept, and Huatai Yuantian B11, will be launched.
Self-owned brands started to build momentum
A new round of self-owned brand-building campaigns began. Brand-new models for new brands were launched in the second half of the year. SAIC Motor raised 6.471 billion yuan to develop its own-brand passenger car, and SAIC-GM-Wuling also named its passenger car brand Baojun. GAC Group is also busy with its own cars. GAC Honda Concept and GAC Changfeng CP2 will be launched at the end of the year, while GAC Passenger Cars will be offline at the end of September and is currently building a dealer network. Last year, Saab spent 200 million U.S. dollars for the purchase of Saab Assets has completed a new factory planning and site selection, Beijing Autonomous Passenger Vehicle will be launched.
Many independent brands invariably choose to enter the mid-level car market, seek survival through differentiation, and strive to establish a good brand image. According to Chen Hong, president of SAIC Motor, “In the next 10 years, 40% of China's market will be concentrated in the mid-size car segment, and China's regional differentiation will be large, and the market will be further subdivided. As a result, the mid-size car market is still vast.â€
Commercial vehicle enterprises collective transformation
According to the data released by the China Association of Automobile Manufacturers, the production and sales of passenger cars in the first half of 2010 completed 6,683,700 and 6,72,800 vehicles, respectively, an increase of 51.20% and 48.20% respectively year-on-year. With the rapid development of the passenger car market, many special car companies have seen new opportunities.
Although it is far behind the joint venture brand in terms of profit margin, car companies have brought new growth points through the development of independent brands, and at the same time they are fundamental to supporting the Group's performance and discourse rights. It is worth noting that, whether it is a car company with a professional SUV background, such as GAC Changfeng or Huatai Automobile, or a professional micro-car company such as SAIC-GM-Wuling, it can be said that commercial car companies and professional car companies have become the main force in developing a new round of autonomous cars. military.
Shenyang General Manager of Wuling Automobile Co., Ltd. Shenyang, said: "The experience of commercial vehicle manufacturing and development should be to go to the direction of use. In addition, the development of passenger cars also brings the development of commercial vehicles in this area, passenger car Many aspects of technology and quality can enhance commercial vehicles, and the two parties are not independent of each other."
Intermediate car prices may be pulled low
Although the manufacturing process and technical level of self-owned brands have made no small progress, commercial vehicle companies are not without risks to enter passenger vehicles. Traditional commercial vehicle enterprises and professional car enterprises fight the car market again, and there are also problems in the conversion of technology into products and sales channels. Recalling that in 2006, Changan entered the field of cars under the condition that its main industry microcar itself was not profitable. Chang’an was taken by Wuling as the micro-car champion, largely because Changan put more energy into the car business.
The prices of autonomous models launched in the second half of the year will continue to be the “killer†of the car market, and the prices of mid-size cars may be pulled down. SAIC-GM-Wuling executives said that cost control advantages will make Baojun more cost-effective. According to analysis, Guangqi Chuanyu is expected to sell in the price range of 130,000 to 180,000 yuan, while the Guangzhou Automobile Changfeng CP2 is expected to sell at 70,000 yuan -10 million.
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