From January to June this year, liberation company achieved sales of 83,000 vehicles, of which Changchun base achieved sales of 45,000 units, and its market share was 8.7%, which was an increase of 0.6% over 2011, and spare parts sales were 500 million yuan, up 20% year-on-year.
In the first half of this year, the growth rate of investment in fixed assets slowed down. The growth in demand for resources such as electricity, coal, and steel, and energy demand fell, and the growth in total imports and exports fell. The total demand for medium- and heavy-duty trucks fell by the largest amount in the past seven years. Only 510,000 vehicles.
According to such a market environment, the liberation marketing system revolved around the core idea of ​​“raising the ability, adjusting the structure, and strengthening the serviceâ€, and determined marketing measures such as strengthening the marketing system, strengthening terminal promotion, strengthening process management, and promoting preventive maintenance. In various regional markets throughout the country, we promoted the promotion of 11L machines and other key products, actively carried out terminal promotion activities, implemented preventive maintenance measures, strengthened service guarantees, faced market challenges, and actively cracked down on share, realizing a counter-trend in Changchun’s base share.
In order to realize the goal of “12th Five-Year Plan for Market Share First, Customer Satisfaction First, China’s Absolutely Leading, and Internationally-Celebrity Commercial Vehicle Brandâ€, this year, Liberation also focuses on building the three core competitiveness of the marketing system, namely market grasping and Development capabilities, customer maintenance and management capabilities, as well as spare parts and service support capabilities. In the first half of the year, around the improvement and improvement of these three core competencies, the marketing system was activated through 4P+2S tools, implemented standardized sales service processes, deepened preventive maintenance and other measures, strengthened terminal promotion, enhanced new product promotion, and optimized marketing. Process management, to improve the supply of timeliness of spare parts, laid the foundation for an overall upgrade of the core capabilities of the marketing system.
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