Competition standards unify small-pitch LEDs to take a solid step

In recent years, the high-speed growth of the small-pitch LED display market is obvious to all. However, after years of triumph, the small-pitch LEDs can continue to grow at a high level, and whether they can go further in the large-screen display market, undoubtedly affecting The nerves of all the operators. In the contest with DLP, LCD and other technologies, small-pitch LED screen companies have never stopped. In recent years, the high-speed growth of the small-pitch LED display market is obvious to all. However, after years of triumph, the small-pitch LEDs can continue to grow at a high level, and whether they can go further in the large-screen display market, undoubtedly affecting The nerves of all the operators. In the contest with DLP, LCD and other technologies, small-pitch LED screen companies have never stopped. Accelerating market expansion, competition standards need to be unified. It is well known that before 2012, the main characters of traditional large-screen splicing display systems were DLP splicing and LCD splicing. In the past, LED screens that were rejected by indoor display items due to insufficient display precision were After obtaining the pass for a small distance, I gradually entered the room and sang all the way, forming an unstoppable trend today. Under the rapid growth of many years, small-pitch LEDs have established a firm foothold in the field of indoor display, especially in the indoor high-end applications represented by command and dispatch, studios, and accumulated a large number of cases, forming a dominant position for DLP. Neglect the impact. However, just like all awake big-screen operators, small-pitch LED screen enterprises are also deeply aware that in a short period of time, three technologies are hard to replace, and more is a process of this trade-off, with small-pitch LEDs. The degree of penetration has deepened, and the high growth that is almost crazy in the past few years will gradually return to gradual. Under such circumstances, how to effectively maintain the profit margin of the enterprise, the small-pitch LED screen enterprises have no choice but to accelerate the market expansion process. However, it is not easy to grab food from other people's rice bowls. One of the first problems is that in the competition with DLP and LCD, although the advantages and disadvantages of various technologies are well known to the industry, at the practical level, such as in the bidding situation of some projects, the user’s demand is not The area is the benchmark, but based on the unit, the equipment is directly required to be formed by NN splicing, which is a difficult problem for the small spacing usually measured in square meters. This concept of user cognition is misplaced and becomes a stumbling block to the expansion of the small-pitch LED market. The positive layout of the company, replacing the journey to take the first step to the opponent to the market, there must be the ability and determination to replace the opponent. In order to stand on the same starting line with opponents in terms of competition standards, small-pitch LED screen companies have been working hard. Since 2015, the industry has set off a wave of 16:9 resolution standardization, which has evolved the traditional 1:1 ratio splicing unit to show the industry-recognized 16:9 golden ratio, thus solving the problem of high-definition signal point-to-point display. Synchronization with DLP and LCD is achieved in proportion. At the end of 2016, Dongshan Precision developed the LED industry's first 55-inch standard commercial display size LED small-pitch independent display unit that was pre-installed and maintained. The LED TV officially obtained the trademark issued by the State Administration for Industry and Commerce of the People's Republic of China. Registration certificate, the trademark name is designated DS-PICO. As the DS-PICO containing four invention patents and three utility model patents, its predecessor DMAX independent display unit made its debut at the 11th Shanghai International LED Exhibition in September 2015, which caused the attention of all LED industry professionals; In February 2016, during the European Professional Audiovisual and System Integration Exhibition (ISE2016) in Amsterdam, the first time, the standard 2K display composed of 9 LED independent display units was perfectly displayed. In April 2016, Beijing National Conference During the Infocomm CHINA (2016) professional audio-visual and communication information technology exhibition, the application was presented in different application areas in another installation. The acquisition of the DS-PICO trademark has taken the competition standardization process for small-pitch LEDs one step further: it uses a 55-inch standard commercial display size, which can be perfectly replaced with an LCD display unit; the screen thickness is only 55mm, and supports front mounting. Front maintenance, no need for any space on the back of the screen; can assemble 2K, 4K, 8K standard resolution to achieve point-to-point display; no fan, ultra-quiet design; brightness (50-500nits) can be adjusted freely, 3000Hz high refresh; LED light + black The mask design, contrast ratio greater than 10,000:1, brings an immersive visual experience. All of the key indicators are designed with LCD and DLP as imaginary enemies. In fact, as early as the beginning of the product in 2013, the team positioned it as a replacement for LCD liquid crystal display and DLP projection display. At this point, in the long-term replacement journey, the Dongshan Precision DS-PICO trademark took the lead to mark, and the small-pitch LED completed a solid first step in the unification of competition standards. Large-screen display market competition pattern or rewrite If you dig deeper into the significance of Dongshan Precision 55-inch small-pitch LED independent display unit trademark landing, it will involve the change of the competition pattern of the entire large-screen display industry. As mentioned earlier, as a latecomer to the large-screen display industry, how to find a small-diameter LED screen in a relatively stable market, the answer can be understood: up, with the advantages of lightness, color and other to seize the high-end dominated by DLP Project; down, with the advantage of seamless splicing to occupy the market space of LCD, and the unified competition standard is only the beginning of this process. In this regard, the industry has a clear understanding. In an interview with Project Time Network (PJtime.com), Dongshan Precision Zhao said that small-pitch LED screens are one of the major product lines in the indoor display industry and are not likely to replace any other product lines. The relationship is also the main melody. In the past few years, small-pitch LEDs have had a certain impact on large-scale indoor projects represented by DLP and engineering projections. With the improvement of the entire industry chain and the decline of prices, it is inevitable that small-pitch LEDs pose a threat to LCD splicing. The DS-PICO independent display unit is designed according to the specifications of the liquid crystal. Although the current price is slightly higher, with the gradual decline of the product price, its seamless advantage will be more obvious, and it is bound to form a rush for some LCD splicing markets. In fact, we believe that small pitch LEDs do have this capability. The first reason is based on the huge industrial scale of LED: under the support of huge applications such as LED lighting, small-pitch LED display applications are not lacking in the soil of technology research and development, which has caused DLP to suffer in the past few years. In the future, we will compete with LCD on the same platform with the strong cost control capability formed by the huge industry scale. On the other hand, with the speeding up of the localization process of the related components of the LED display industry in recent years, the small-pitch LED display machine has also entered the price decline channel, which further verified the view of Zhao. The landing of the DS-PICO trademark seems to be a small movement of the company, but this small stone may stir the entire large screen display industry water.

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