After the high-speed growth of the frequency converter in 2007, the development trend of the market in 2008 has become more subtle, and most suppliers have expressed concern about the impact of macro-control on the market.
1. The monetary policy tightened. In the second half of 2007, the country began to tighten monetary policy, which led to the shortage of funds for some of the users of the company, which in turn affected some manufacturers' payment difficulties. Last year, gongkong also heard a lot of complaints from the channel's business partners that the financial pressure was too great. This year, the news of Wenzhou’s private fund raising interest rates has been consistently heard. At the beginning, the monetary tightening only affected the collection of funds, and this time it was affected mainly by channel providers. When the shortage of funds begins to affect the investment and production of user companies, they really begin to weaken their demand for the market. At this time, suppliers really suffer. The monetary tightening will currently have a major impact on small and medium-sized OEMs, while large companies face relatively little financial pressure. Therefore, corresponding to the low-voltage inverter market, suppliers with the main target customers of small and medium-sized OEM companies are more affected, especially Japanese companies and domestic inverter brands.
2. The appreciation of the renminbi. The appreciation of the renminbi continued in 2008, and the dollar has exceeded the 7 yuan mark. This has a direct impact on exports from the Chinese machinery industry, especially for some export-led industries. The machinery industry is the most important OEM market for low-voltage inverters. At the same time, along with the export tax rebate rate reduction, textile machinery industry sliding tax adjustment and other factors, together constitute a huge negative pressure on the OEM industry exports.
Therefore, the appreciation of the renminbi will mainly exert pressure on OEMs facing the export market. Corresponding to the low-voltage inverter market, suppliers targeting such companies will suffer a certain amount of impact.
3, industry regulation, by the national macro-control impact, some industry investment is directly suppressed, directly affect the industry applications, including inverter, PLC, HMI and other automation products. In 2007, the large-scale PLC market in China was basically flat with almost no growth, which was mainly due to the reduction of investment in the metallurgical industry.
This industry regulation will mainly affect the country's basic industries, corresponding to low-voltage inverters, mainly affect the application of project-based markets, such as metallurgy, electric power, oil and gas, chemical and other industries. This effect is not necessarily entirely negative. The continuous investment in infrastructure will positively promote the market, and restrictions on some industries will in turn produce very direct negative resistance. Suppliers targeting such companies, mainly European and American manufacturers, will bear the brunt of the impact. The monetary tightening has led to tight funding for some users, which in turn has caused some difficulties for some manufacturers to repay funds. Last year, gongkong also heard a lot of complaints from the channel's business partners that the financial pressure was too great. This year, the news of Wenzhou’s private fund raising interest rates has been consistently heard. At the beginning, the monetary tightening only affected the collection of funds, and this time it was affected mainly by channel providers. When the shortage of funds begins to affect the investment and production of user companies, they actually begin to weaken their demand for the market. At this time, suppliers really suffer.