Instrument Manufacturing Leverages CRM to "Activate" Management of "Cells"

Recently, Guangzhou Yike Laboratory Technology Co., Ltd. has officially signed 800 passengers, hoping to use the power of online CRM to successfully activate the "manufacturing of cells" in the instrument manufacturing industry, open up business management to plug meridians and improve the company's core competitiveness. This will be the ancient IKA The brand created in China shines.

Guangzhou Instrument Laboratory Technology Co., Ltd. is the sole proprietorship company of IKA Group in Germany, namely IKAWORKSGUANGZHOU. The German IKA Group was founded in 1910 and is a world-renowned company. It specializes in designing, manufacturing, and selling various types of laboratory instruments, calorimetric analyzers, and hybrid decentralized devices. It has a history of nearly one hundred years and has more than 100 products worldwide. Countries and regions.

With nearly 100 years of manufacturing history, rich professional experience, innovative work attitude and strict German style, IKA Group has made IKA a synonym for high-quality equipment. In the laboratory equipment industry, IKA Group has become the world's leading company. Leading company. Many world-renowned companies such as P&G, Colgate, Rhodia, Henkel, CocaCola, etc. use different IKA products in different places.

In recent years, IKA Group has established a wholly-owned company in Guangzhou to meet the growing needs of the Chinese market and better serve its customers in the Chinese market. Afterwards, an industrial equipment department was set up to provide professional German technology and sell IKA industrial hybrid decentralized equipment. So far, Guangzhou Yike Laboratory Technology Co., Ltd. has successfully assisted users in solving many application problems and is very popular among Chinese users.

Now IKAWORKSGUANGZHOU has become the second largest production base of IKA Group in the world. Its products not only supply the Chinese market, but also supply Asian, South American, American and European sister companies, and become one of the fastest growing subsidiaries. In addition to the sales department, marketing department, production department, purchasing department, and quality assurance department, Guangzhou Yike Branch has a strong R&D department, product application and maintenance department, and more than 140 employees are serving the Chinese market. Due to the large variety of products, the large number of employees, and the wide coverage of customers, how to manage well becomes a difficult problem for enterprise management. Therefore, seeking a new, efficient, and powerful management software becomes an inevitable choice.

After multiple screenings, Guangzhou Instrument chose to cooperate with 800 of the first domestic SaaS vendors. After receiving the task, the 800-odd implementation engineers learned about the needs of Guangzhou Instrumentation and tailored a personalized online CRM management system that integrates sales management, market management, and customer management functions. Since it is a foreign-funded enterprise, the 800-actor implementation staff has set up double-tabbed Chinese and English tabs. Through this system, the administrator can fully and clearly understand the details of the work of each department, such as sales orders, product information, market activities, etc. In addition, it is also possible to onlinely approve various business trip applications, fee applications, etc., at any time and in any place; through the abundant report statistical analysis function of 800APP, it can present data such as competitor analysis and industry market forecast in an all-round way, which is scientific and accurate for managers. Strategic decision-making provides comprehensive and visible data basis, which also lays a solid foundation for companies to reduce costs and increase profits.

2010 is the 10th anniversary of the glorious development of Guangzhou Yike. There is no doubt that IKA has become a leader in the field of instrumental analysis and industrial hybrid equipment in China. This time, Guangzhou Yike leveraged on the 800APP-CRM system to successfully “activate” the “cell” and enhance the overall competitiveness and market share of the company. I believe that taking the instrument train of the cloud management train will continue to write more success stories for us.