According to overseas media reports, Italian private equity firm Investindustrial SpA decided to invest in British luxury car manufacturer Aston Martin to help it develop a new product line, and strive for Aston Martin's sales this year from 4,000 last year. To 8,000 vehicles.
The Investindustrial SpA Group acquired a 37.5% stake in Aston Martin in 2012. Aston Martin decided to officially launch its first crossover SUV to expand its product lineup and update its increasingly obsolete product line. The group's investment period is expected to be 7-10 years, enough for Aston Martin to launch a new generation of models.
Andrea Bonomi, Chairman of Investindustrial SpA Group, said, "Investindustrial SpA has always planned to invest in automakers, and as long as Aston Martin needs financial assistance, we can help." In addition, Bonomi also helped Aston Martin to dig up the former Nissan CEO Andy Palmer to lead the development of the brand to counter the impact of Bentley and Maserati.
Aston Martin will announce a specific project with the Investindustrial SpA Group at the Geneva International Motor Show in March, which may include the launch of a new crossover SUV and an annual sales plan of 8,000 vehicles. The launch of the crossover will lock the target market to the hot Chinese market of SUV models. However, Bonomi also said that Bentley and Maserati will also launch their SUV models.
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