On June 12th, the 20th Guangzhou International Lighting Exhibition (hereinafter referred to as Guangya Exhibition) came to an end. As a well-known enterprise in the lighting industry, Guangdong Zhaoxin Lighting Technology Co., Ltd. (hereinafter referred to as Zhaoxin LED) implements innovation-driven development, unveiled with a new development model and perfect products and services, interpreting the interconnection of products and services through LINK+ theme, and interpreting Zhaoxin LED Enjoy the brand awareness of the new era of light, and interpret the extraordinary charm of professional LED lighting solutions providers. As an important exhibitor of Guangya Exhibition, Zhaoxin LED appeared in the 3.1 professional lighting brand pavilion, which attracted much attention and reached tens of thousands of people in four days. To this end, Zhang Shuhua, general manager of Zhaoxin LED, said in an interview that compared with the previous two years, Zhaoxin LED has become more mature in participating in the Guangya exhibition this year, and more and more customers are concerned about the booth. Displaying high-quality technology and new products, widely favored by merchants. The product types introduced by Zhaoxin LED in this year's exhibition are richer and more diverse. The ultimate series of channel circulation products, Aurora series engineering products and customized new products have appeared in Guangya Exhibition. Zhang Shuhua pointed out that the newly launched LED ring wall lamp has the highest attention. This is specially developed for Guangya Exhibition. It is still in the trial stage. According to the feedback from customers, they are very recognized. In addition, not only customers, Zhaoxin LED's partners and distributors believe that the products displayed this time have greatly improved from the product type and product innovation. Zhang Shuhua went on to introduce the characteristics of each series of products in the exhibition hall. He pointed out that the new Gloria series launched by Zhaoxin LED is mainly for the lighting application of shops and hotels. The new products of Gloria use superconducting materials, which can reduce the temperature of the PN junction and improve the service life of the light source. In terms of design, the use of lightweight materials, the same power weight reduction of one-third, truly light materials, heavy LED, in order to meet the lighting needs of different key lighting areas, the product has added a special color point. The newly developed ring wall lamp is characterized by its ability to be controlled by an intelligent system. Intelligent control is the current trend of product design, and Zhaoxin LED is constantly exploring and precipitating in innovation and research and development. In addition, the creative shark series of track lights, inspired by the Ming Dynasty's official hat, from the perspective of bionics, looks like a shark's open mouth from the front of the product, so the product is named, breaking through the previous products. Appearance design; aluminum heat dissipation material inside the product, good heat dissipation effect, and very high cost performance; As the main product of engineering, Zhaoxin LED focuses on research and development of products from the perspective of materials, optics, innovation and structure. At present, the engineering products of Zhaoxin LED have been highly recognized by the market and widely used in many large-scale projects, such as Wanda Plaza, Guoxing Department Store, and brand chain stores. Referring to the market positioning of products, Zhang Shuhua pointed out that the current market positioning of Zhaoxin LED is divided into three parts: one is outdoor lighting; the other is brand chain professional engineering lighting, which is the most involved project of Zhaoxin LED; the third is circulation lighting Now, it is gradually entering, and the dealers currently looking for are mainly based on engineering dealers. Zhaoxin LED has the strength to fight the price war with the industry giants. In the vicious competition of low price and low quality, Zhaoxin LED does not blindly win the price, but from the product quality and cost performance and the service value, it has obtained many engineering dealers. Recognition. Exploring overseas projects with strength and sincerity The domestic market development is in full swing, and the foreign markets are not inferior. At present, outdoor engineering projects in overseas markets include: the National Stadium of Kazakhstan and the road construction project in Bangladesh. Due to the influence of local special geographical environment, the lighting requirements of the National Stadium of Kazakhstan are very strict. The project has customized the project products to ensure the smooth progress of the project. Whether it is a domestic customer or a foreign customer, we are constantly working hard with a sincere attitude, from the design of the product to the custom production of the product to the final engineering installation. Every link is strictly required to meet the needs of customers. It is also impressed by our sincere attitude. Zhang Shuhua introduced. It is understood that from the official data, LED product exports have been growing, this is a general trend. It can be seen from the scale of the exhibitors of Guangya Exhibition that China is the protagonist in LED applications and a strong country in the lighting application market and manufacturing. Foreign companies also want to promote LEDs vigorously, but local resources are limited. Compared with Chinese companies, there is a big gap in strength and scale. Therefore, it is hoped that Chinese companies can set up factories in their countries to invest in markets. Zhang Shuhua said: Zhaoxin LED has grown faster overseas this year because Zhaoxin LED has partners in Australia, Malaysia, Taiwan, the United States, Egypt, Bangladesh and Kazakhstan. We use design and development of new products to attract potential customers. Foreign orders are relatively easy, and funds are returned quickly. Highlighting the advantages of the company and participating in the road lighting demonstration project In the past two years, the development of LED road lighting in Guangdong Province has taken precedence over other provinces and cities. Now other provinces and cities are also vigorously promoting the LED road lighting process. From last year to the first half of this year, many projects were suspended due to various factors of policy. At present, Jiangsu Province and Hunan Province draw on the experience of LED road lighting in Guangdong Province to carry out road lighting reform. Recently, the Guangdong Semiconductor Lighting Industry Joint Innovation Center is communicating with the Jiangsu Provincial Government to learn from Guangdong's LED road lighting experience, and they also agree with Guangdong's technology and experience in this regard. The Jiangsu provincial government is looking for a cooperative enterprise through the Innovation Center, and Zhaoxin LED is also one of the candidates. Zhang Shuhua said. The reason why Zhaoxin LED can become a candidate for cooperative enterprises in Jiangsu Province is that the results of some engineering projects of the past enterprises have been favored by the Guangdong Semiconductor Lighting Industry Joint Innovation Center, and the completed government projects have been recognized by the government and the public; Because of the strength and advantages of Zhaoxin LED, the history of 50 years of development has precipitated, and continuous innovation is the foundation. Related links Zhaoxin LED will launch large-scale projects at home and abroad For the market planning of Zhaoxin LED in the second half of 2015, Zhang Shuhua pointed out that it is mainly to increase the construction of distribution channels and engineering channels. We are looking for agents all over the country to find secondary distributors through agents. This year's network development is mainly in South China and North China. After the Guangya exhibition, the market development conference will be held in the second half of the year. Zhang Shuhua said that there are good news in the channel markets all over the world. In the next six or seven months, 4-5 million projects will be launched, and some overseas major customers have already contacted Guangya. The cooperation in the second half of the year was determined. Projects launched in the first half of the year will also be completed in the second half of the year.
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