Recently, Goodyear SUV tire products have won professional recognition in the 2015 annual dream selection sponsored by the off-road E family and the 8th annual evaluation of China SUV Network by virtue of its excellent quality and widely praised reputation. The off-road E family awarded the "Tire of the Year" brand to Goodyear, while the Goodyear Wrangler all-terrain silent armored off-road tire (WranglerAT/SA) won the "Best AT of the Year" award in the later China SUV network.
As the first media in China's cross-country/SUV/retrofit/race field, the off-road E family has absolute authority and leadership in these professional fields. This year's dream selection is based on the theme of “Defining the ultimate life†and surrounding the national concept of the Chinese dream. Committed to recognizing the most influential models in the Chinese market, encouraging the advancement and development of automotive culture, tourism, entertainment and other related industries. Through several months of voting and comprehensive evaluation by the organizers, Goodyear is in the field of annual tire brands. Outstanding with the highest number of votes, won this award.
As the origin of off-road tires, Goodyear SUV tires have long been famous. From the original Wrangler tires of Willis off-road vehicles during World War II, it has become the preferred partner of all major brands of luxury SUVs worldwide, with a market coverage of 90%. It is recognized as the “first choice†in the high-end original tire market, providing drivers with a perfect driving experience and leading the era of driving.
“We are able to achieve today's results, which is inseparable from the recognition of consumers and the support of professional media. In recent years, the domestic SUV market has grown rapidly and the needs of consumers have become increasingly diversified. Goodyear will continue to adhere to consumer demand in the future. The core, fulfilling the goal of excellent sales and market strategy development, further deepen the Chinese market, and bring more and better SUV tire products to Chinese consumers.†Mr. BenChao, vice president of Goodyear China Marketing Department, said.
In addition, one of Goodyear's star products, the Wrangler All-terrain silent armored off-road tire (WranglerAT/SA), was also selected in the annual selection event organized by China SUV Network, the most influential professional media in China's SUV market segment. The first raise. Wrangler All Terrain Silent Armored Off-Road Tire is a product that fully meets the needs of off-road enthusiasts and takes into account the driving needs of the city. Unlike traditional off-road tires, the tread has a built-in DuPont? Kevlar material that absorbs a large amount of road vibration and tire noise while providing a quiet and comfortable road ride. The selection of more than 70 days of netizens recommended voting and offline interactive visits, combined with the selection of judges, and finally the annual award.
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