Kumho Tires kicks off European market with football

President Kim Chang-Kyu of Kumho Tire (Korea) stated that it will sponsor the German club FC's "FC Schalke 04" to strengthen Kumho Tire 's brand image in the European market.

Kumho Tire and the FC Schalke 04 (hereinafter referred to as Schalke 04) signed a cooperation agreement to sponsor it as a sponsor until 2017. Schalke 04 is the Bundesliga football club and is also the top 16 team in the 2014-2015 league. It won 7 times in the Bundesliga. In the 2014-15 season, Schalke 04 is currently ranked fifth and is a very popular football club in the Bundesliga.

By signing this sponsorship cooperation, Kumho Tire will receive 3D advertising beside the goal pillars of the Wiltings Stadium, LED board advertisements, and scoreboard advertisements, as well as Schalke TV, Schalke magazine, intra- and off-site marketing, and other display brands. LOGO's promotional approach. In addition, Kumho Tire also hopes to invite European dealers to participate in this signing event, so as to achieve the effect of spreading corporate branding and driving product sales.

Kumho Tire has been actively participating in various football events and has been promoting its brand awareness in the European market through a series of football tournament marketing. In 2007, Kumho Tire and Manchester United signed a four-year platinum sponsor contract and became a sensation. From 2011 to 2013, Kumho Tire sponsored the Bundesliga Hamburg SV team as its sponsor; in 2014, Kumho Tires sponsored Spanish professional football, La Liga, and placed goal advertisements and A-board ads on the stadium.

Mr. Li Shangjiu, head of the Kumho Tire Europe region, said: “Football is the most popular sport in Europe and Kumho Tires will expand the recognition of the Kumho Tire brand in the European market through the marketing of football matches. It is also hoped that Kumho Tire and football will be presented to the European consumer market with passion and vitality."

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