Multinational giants quietly "bottom-bottom" the automotive aftermarket
In the financial crisis, the global automotive industry entered a period of depression, but powerful companies began to dip the bottom and added aftermarket. Yesterday, Shanghai Securities News learned that German Bosch Group has continuously acquired several automotive diagnostic companies in China and Brazil, and began to increase the integration of after-sales networks in order to increase market share.
Zheng Dazhi, general manager of Bosch Trading (Shanghai) Co., Ltd., told reporters, “Despite the financial crisis, the United States automobile industry problems, China's vehicle and after-sales market are inevitably affected. But this will not affect our after-sales market. There is no plan to shrink the Chinese auto business."
According to Chen Jianpeng, general manager of Bosch Automotive Testing Equipment (Beijing) Co., Ltd., which is currently preparing, “The Bosch Group's acquisitions in the aftermarket are mainly focused on automotive diagnostics business. In March this year, China Jinde Instrument was purchased and it was acquired in November. A car diagnostic equipment company in Brazil."
At the Shanghai International Auto Parts, Maintenance Testing Equipment and Service Products Exhibition, Bosch Group's three major after-market brands Bosch, Bisbat, and Kinder were on the same stage. The reason why the Bosch Group reversed its acquisition was due to two reasons. First, in the Chinese market, Bosch Group hopes to gain market share of more than 10% with the acquisition and integration of software R&D and sales networks. The current market share is about 8%. . The second is that Jinde Instruments will become the new main force for export. It will export to the Asia Pacific region and the world in the future and occupy the mid-range market.
In addition, the United States Spokane Group, which is ranked in the Fortune 500, is also robbing the auto aftermarket in China. In the early days, the Spike Group acquired Shenzhen Chebos Electronic Technology Co., Ltd.
According to industry analysts, the reason why the multinational auto giants conversely add to China's after-sales service market is driven by profits. In the mature international automobile market, the sales profit of automobiles accounts for about 20% of the profits of the industry, and the profits of spare parts supply account for about 20%. Nearly 60% of the profits come from the service sector.
While transnational auto giants are paying attention to the aftermarket, Dong Jianping, deputy secretary-general of the China Association of Automobile Manufacturers, also recommends that parts and components companies go to the aftermarket. “In the financial crisis, auto parts exports that were previously exclusively for foreign vehicles have been greatly affected. China's auto parts and components industry, which exports to the aftermarket, still maintains a relatively high growth rate. Taking Yuhuan as an example, exports have increased by 20% to 30% year-on-year, but profits have decreased.
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