Shanghai Securities News reported that under the pressure of cost reduction, overseas auto purchasing giants began to shift from purchasing after-sales items to purchasing spare parts and necessities. It is expected that China’s auto parts exports will continue to grow rapidly after two years.
Last Thursday at the Shanghai Pudong Sheraton Grand Hotel held by Gasgoo.com, the Auto Parts Cross-border Purchase Matching Meeting attracted 8 automakers, more than 70 first and second-tier suppliers, and 610 domestic companies. Auto parts suppliers participate.
According to the CEO of Gasgoo.com, Chen Wenkai, international buyers have changed the direction of procurement. “A U.S. largest chain used to purchase chair covers and other items in China. This year, this type of orders was cut in half. They turned to China. The scale purchases the components that the car owners must consume.†These components include brake discs, generators, starter motors, and water tanks.
In addition, with the weakening of the international auto market, the profit rate of bicycles has been declining. As a result, auto giants have begun to increase their cost reduction efforts in order to increase their price competitiveness. As a result, Zhu Ming, Senior Project Manager of CompuServe Software Services (Shanghai) Co., Ltd., said that although the global economy is in crisis, its impact on Chinese auto parts companies is not as large as it seems. International buyers’ purchasing needs are still relatively small. Wang Sheng.†Zhu Ming’s company mainly provides software services for the automotive industry and understands the international auto purchase market.
Chen Wenkai pointed out that it takes 2 years from the contact between the buyer and the supplier to the final order shipment. According to the current situation of the buyers and sellers of the parts, as long as the RMB does not appreciate significantly, it is expected that the Chinese automobile export market will be greatly improved after two years.
[Analysis Review]
1. After the financial crisis broke out, both the overseas real economy and the automotive market were affected. The US vehicle sales have been reduced from the more than 14 million vehicles forecasted at the beginning of the year to the current 10 million vehicles. The three major suppliers and distributors in North America have been severely hit. This also includes the three North American suppliers in China. . Affected by this, many people in the industry have determined that demand in the export market will continue to slump, and export-oriented companies will face the challenge of “exporting domestic demandâ€.
2, but the fact is not entirely the case. Due to the large amount of mature automobile markets in the United States, Europe, etc., the aftermarket still has potential for excavation. As the financial crisis has led to the cautiousness of cash flow in the post-market operations, some active buyers have temporarily reduced the purchase of parts; however, this does not mean that they have to stop purchasing parts. After analyzing the export situation of a large number of electromechanical products, Lu Xunzhi, head of the National Electromechanical Products Import and Export Office of the Ministry of Commerce, stated that the impact of the financial crisis on China's auto parts companies was a structural one. Some enterprises with independent brands, strong core competitiveness, and long industrial chains have a relatively small impact on exports. In addition, the export of auto parts to overseas aftermarket has maintained growth in recent months.
3. The two phenomena that emerged in this procurement conference are worthy of attention. First, more than 70% of the 81 purchasers participating in this conference were OEMs or first-tier suppliers. These purchasing giants have obviously increased their efforts to purchase after-sales supplies. Second, the procurement products with the largest demand are: Casting, raw materials, tired and injection molded parts and other products. And these three types of products, including electronic products, stampings, etc., may become the focus of overseas buyers' procurement in China in 2009.
This procurement conference can be seen as a barometer of the development of the Chinese automotive market in 2009. The Gasgoo.com survey shows that Gasgoo.com will soon issue relevant research reports, so stay tuned. Affected by the financial crisis, multinational buyers’ purchases in China have decreased sharply, but most have declined. It will increase its intention to purchase in China. The main reason for this is the pressure from cost reductions. The enthusiasm of MNCs for purchasing from China is greater, and internal resistance is relatively reduced.
4. In 2008, we couldn't avoid the financial crisis. The company was like a ship. The storm came. You can't say I stopped the storm. The key is how to sail in the storm. On the one hand, the impact of the storm can make enterprises clearly aware of their own defects in the product structure, market structure and customer structure, and strive to achieve market, product and customer diversity. Domestic traditional supporting enterprises can consider increasing their investment in overseas aftermarkets. Enterprises that use the European and American markets as their main market may wish to increase their exposure to Russia and other Eastern European and Middle Eastern markets. In addition, it is also very meaningful for domestic companies to study how the world’s best companies deal with the crisis in the development process. Analyze and understand the direction of the entire industry and make clearer the next steps for the company’s development goals. The crisis is also an opportunity. We would like everyone to seize the opportunity to achieve more reasonable development and growth. Gasgoo.com is also willing to provide more valuable information and services during the growth of domestic auto parts companies.
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