From the multigenerational accomplices to the "twin" strategic car companies, do you know these "routines"?

A model can be divided into two car companies to sell? As the world's largest auto market, the Chinese auto market has its own characteristics. When people have become accustomed to selling the same old and new models of “multigenerational family”, the “hygiene” strategy that a model sells under different automobile manufacturers gradually began to take off.

A "More children fight well"

Each regional automobile market has local characteristics. For example, the United States prefers large displacement and pickup trucks, while Europe likes small-displacement vehicles and small cars. In recent years, the Chinese auto market has scraped a surge of SUV heat and directly turns the original niche. The SUV heat has become a market segment that can almost even with the car. In general, the new models will be listed, the old models will be delisted, but for the special characteristics of the Chinese market, car companies not only work hard on the development of models, but also on the sales model to come up with new ideas - "multigenerational" , old and new models are sold together.

Beijing Hyundai is a master of "multi-generational cousins." In the past, Elantra was a very successful model of Beijing Hyundai Sales. After years of sales, it was finally necessary to introduce new models but did not delist the old models. As a result, Elantra, Yuet moved and Lang moved "three generations together" and became a unique phenomenon at that time.

The capacity of the Chinese auto market is large enough. Different models of the new and old models will focus on different regional markets and consumer groups, and will maximize resources. Therefore, this "multigenerational family church" and "two generations together" approach is also jokingly called "more children have a good fight." For a time, car companies tasted the sweetness of this “multigenerational family”, including the new Laguna and Laguna Classics, the New Fox and Fox Classics, the Camry and the Camry Classic.

B The “Running Car” begins to rise

At this year's Beijing Auto Show, two new cars, Toyota Tadashi and C-HR, became a pair of dazzling star models. However, interestingly, there are also media questions: What are the differences between these two models? Indeed, Toyota Zesawa and C-HR are SUVs produced on the same platform, but they will be sold in two channels: FAW Toyota and GAC Toyota. This is the so-called "hygiene car." It is also known as the brother model and the sister model. Wait.

It must be pointed out that this "hygiene" model strategy is not new. Many years ago, Passat and Magotan, bred by the North and South public, were very typical "cars." However, this strategy is rather special, because it is almost the same model, and selling at the same time means that the risk is not too different. It is based on the huge brand influence of the mass market in China. This strategy is used by the public. Have fun with water. The same is the "car engine", many years ago, Honda Accord and Sibo Rui did not fully succeed, despite the Accord has gained a glorious history, but Si Platinum Rui's sales have been flat. In addition, there are the eighth generation Sonata and K5 of Korean cars, the Peugeot 508 and Citroen C5 of French cars, and they all adopt the “twin strategy”.

Judging from the current status quo, the "Twin Health" strategy has begun to be fully explored by Japanese cars. For example, Honda's XR-V and Binzhi, UR-V and Guandao are produced on the same SUV platform respectively. They have achieved market success on different sales channels and become the main sales force of Dongfeng Honda and Guangzhou Automobile Honda. In addition, Toyota, which has been considered very conservative, has also begun to be radical. Both Ralink and Corolla, as well as Takuzawa and C-HR, which are now preparing to launch, are adopting the "hygiene" strategy. It can be seen that more and more “boom cars” have begun to appear. The Kia SUV debuted at this year’s Beijing Auto Show is also a small SUV with the same platform as the modern ENCINO. The X-Motion SUV concept car displayed by MG at the Beijing Auto Show is also likely to be a sister model of the RX8. It can be seen that the sales model of "cars" has been a common practice of various brands from the individual attempts in the past.