National standards such as the newly-developed "Performance Requirements for Embedded LED Lamps" have been released. The standard is expected to be implemented in October this year and will further regulate the LED lighting market in 2014. At present, because the price is not close to the people, energy saving is not obvious, etc., LED lighting products are not accepted by household consumers, and the unclear production standards also cause dealers and manufacturers to face many confusions. It remains to be seen how much the new standard will have on the market.
The consumer recognition of LED lamps is still not high. The national standards for "Embedded LED Lamp Performance Requirements" implemented this year clearly require all lighting manufacturers to engage in the R&D and production of lamps in strict accordance with the quality standards and technical regulations in line with human production and life. Standardize and guide the current lighting industry.
As soon as the standard comes out, there is no end to the saying that LED lighting is changing tides. According to Mao Hao, the store manager of a lighting store in Beijing, which is the agent of NVC in many years, the advantages of LED are 2-3 times higher than the energy saving. Although LED lamps are relatively expensive when they are first purchased, they are actually cost-effective on average every day because they are used for a long time. Because of the different principles of illumination, LEDs also have good transparency and are widely used in public spaces.
However, LED lamps with such excellent performance are not highly recognized by consumers. Two years ago, Ms. Xu used LED ceiling lamps during her home renovation. Two years later, Ms. Xu insisted on switching back to energy-saving lamps. According to Ms. Xu, the LED lights in the home did not light up in less than a year, but the after-sales service said it was normal. The brightness is getting lower and lower, and it seems that power saving does not seem to save much.
Not only did the problem arise, but when I went to the market to buy the lamp again, the price change of the LED lamp also made Ms. Xu feel very unreliable. The original lamps that were purchased for more than 50 yuan are now less than 30 yuan. The original energy-saving lamps of more than ten yuan are still more than ten yuan. In contrast, Ms. Xu decisively chose energy-saving lamps.
Whether LED lighting is used in home use is really worthwhile. For example, a room uses a 6-watt LED lamp instead of a 12-watt energy-saving lamp. One lamp saves less than 10 yuan a year. However, replacing the original energy-saving lamp with an LED lamp requires an additional tens of dollars.
Zhang Jing, general manager of Wanjia Lighting Decoration City, told reporters that from the market situation, the reason why consumers rarely use LED lights is that the price is not enough. However, because the color of the LED luminaire changes a lot, it can be used as an auxiliary light source at home.
The dealer can only touch the stone and cross the river. Lao Zhao is a dealer of Wanjia Lighting Decoration City. He was involved in LED lighting six years ago. According to Lao Zhao, the current consumers who buy LED lamps only account for 20. For LED lamps, Lao Zhao said that dealers are also crossing the river by feeling the stones, not to mention that consumers are angry about the problem of brightness decay and price fluctuations. We are also very distressed.
Because of the promise of one-year warranty on the products sold, Lao Zhao has encountered many times in the past few years because of insufficient brightness. We can only explain to consumers that LEDs are new products and are not yet mature in technology. Lao Zhao recalled that the manufacturer will be replaced when the goods are re-stocked, but whether the products of the new manufacturers will have problems can only be seen from market feedback.
The market's frequent price cuts for LED lamps have made dealers afraid to buy more. At present, the speed of market elimination cannot keep up with the speed of new enterprise participation. Although it has been repeatedly heard that enterprises have closed down, the market still has inferior products. Chen Yansheng, chairman of the China Lighting Association, said that no matter the promotion of the policy or the hype of the media, there are too many companies involved in the LED lighting industry.
Many companies that don't do LEDs want to squeeze into the industry, creating an overheated situation, and consumer demand is just beginning. If supply exceeds demand, there will be a relative surplus of production capacity. In addition, the production of lamps is mostly a ring, some accessories such as chips can not be produced even by brand manufacturers, and the quality of the introduced chips can not be judged, so manufacturers seem to face greater confusion.
Industry voice: manufacturers should consider long-term interests Chen Yansheng said that LED can develop different styles and different types of products, giving manufacturers a lot of room to play, but no matter which type, it is responsible to consumers. At present, because of the fierce competition in the LED industry, many products are subject to price cuts. Once the price is lowered, manufacturers may choose materials to reduce costs and even cut corners. After the ordinary people bought a bad product, they will have a feeling of distrust of the LED. Now it is true. Therefore, manufacturers should consider long-term interests, do not focus on price competition, reduce product quality, and harm consumer interests. At present, this situation will not last for a long time. In the future, there will be big waves and some enterprises will be eliminated.
All the elimination of energy-saving lamps is not realistic. He Wei, the general manager of Gaoli International Lighting Port, said that LEDs are now used more and more, but it is not realistic to eliminate all energy-saving lamps. After all, the country has no certain standard for LEDs. Now manufacturers, dealers, stores, selling lights are very anxious, but anxious is useless. In the past two years, from the sales point of view, consumers' awareness of buying LED lamps is indeed improving, and sales in 2014 will certainly double. With the self-testing by manufacturers and the improvement of production technology, the quality of products is also improving, but this process will take time.
Reporter's observation: The role of the new standard is limited. He said that although Gaoli International Lighting Port has set up a LED lighting area, when the brand is introduced, the other party is required to provide qualification materials, but it can only be restrained by some norms of ordinary lamps or even lanterns. LED lamps. There are no specifications specific to LED luminaires. He said.
Because there is no certain norm, the LED lighting industry is not effectively eliminated. Such competition will inevitably induce price wars, prices will be lowered frequently, some small businesses will reduce costs, product quality will not be guaranteed, and indirectly reduce consumers' trust in LED lamps.
For the country's newly introduced "Performance Requirements for Embedded LED Lamps", the reporter has learned from many parties that he still only knows the standard name and does not know the specific content. According to Dou Linping, secretary-general of the China Lighting Association, the publication of the contents of the new standard text must be printed by the designated printing factory after the announcement of the National Standards Committee. Although the content is not visible at present, it is known that the new standard will be more stringent. In the past, a series of safety standards for luminaires were proposed, and performance standards were further proposed to further standardize the industry. Dou Linping also said that because the requirements for lamps are different in different environments, the new standard is not mandatory, and its role is limited rather than decisive. In the process of implementation and supervision, the standard will naturally increase the cost of the product. Whether the consumer is willing to spend this part of the cost, but also waiting for the market to investigate.
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