In 2014, as a large-scale new GMP reform startup year, related companies should learn lessons from the early stages. In the new year, other pharmaceutical manufacturers need to continuously strengthen technological transformation and strive to achieve certification as soon as possible.
After GMP certification, although the number of domestic pharmaceutical companies has decreased, the quality, production capacity and level, and product quality have greatly improved, and the demand for pharmaceutical machinery has also increased. The previous development methods have gradually shown its deficiencies, and the pharmaceutical machinery industry urgently needs to seek new development methods.
With the shift of demand from downstream pharmaceutical companies to high-end pharmaceutical machinery, the market demand for medium and low-end pharmaceutical machinery equipment has begun to stabilize. In addition, giants of foreign pharmaceutical machinery and equipment manufacturers have continued to infiltrate the Chinese medicine machine market, causing overcapacity in the domestic pharmaceutical machinery equipment manufacturing industry. The phenomenon has emerged.
How to win the top spot and gain an opportunity in the fierce market competition is a question worthy of consideration by all pharmaceutical companies. For consumers, choose a brand with good user reputation, high quality and good service, or choose a product with only profitability and no emphasis on product quality and market maintenance? The answer is self-evident. This shows that pharmaceutical companies must pay attention to product brand building.
If pharmaceutical companies want to gain a place in market competition and obtain long-term support from customers, they must fully strengthen their product branding. Therefore, it is necessary for pharmaceutical machinery companies to actively carry out advertisements and marketing plans that are in line with the company’s actual needs in relation to brand building, and can enhance the brand’s drug use through product brand promotion meetings, marketing symposiums, large-scale advertisement billboards, and brochures. The familiarity in the enterprise increases the incremental effect of the product brand.
In addition, the company must establish a scientific and rational product brand building system, integrate brand building, core corporate competitiveness and corporate culture construction, establish a long-term brand building mechanism, and continue to promote the brand building process.
In the fierce competition, domestic pharmaceutical companies should give full play to their advantages and strengthen their strength in pre-sale and after-sales services. Pharmaceutical companies should be good at seizing market opportunities for differentiation and increase their technological forces to research and develop equipment suitable for the manufacture of Chinese medicine.
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