The Michelin “Achieves Road” Membership Program

In order to better serve consumers and further meet consumer needs, Chijia Automotive Service Network has officially launched a national-wide membership program, “ Increase the Way ”. This is a service model pioneered in the domestic automotive after-sales service industry. As Michelin 's brand of professional car repair, Chika provides consumers with diversified services while also allowing more consumers to experience the concept of “professional car service network around you”.

Liu Peng, manager of the replacement channel department of passenger cars and light trucks in Michelin (China) Investment Co., Ltd., said: “Michelin always insists on satisfying consumer demand as its core goal. We have noticed that in recent years Chinese consumers have become more demanding for tires. From the daily maintenance to the related services, there has been a rapid growth trend.The introduction of the “Smart Launch” is another new service initiative that we launched from the user's needs.We hope to provide the majority of vehicle owners with our ever-improving service quality. Safer and more secure travel guarantees have enabled Chijia to truly become the “trusted car service center” brand for consumers.”

Chijia Road Members will enjoy the benefits of including seven major premium car maintenance packages, nationwide 24-hour non-tire roadside assistance and 31 vehicle inspections, covering vehicle inspections, tires, oil and other multiple car maintenance services. , To provide members with traffic safety and travel guarantees.

The “Caijia Youdao” project customized seven major car maintenance packages according to the different needs of consumers, ranging from four-wheel alignment, mushroom nail repair and other tire services, to daily oil service for car maintenance, including oil, car inspection and Various services such as rescue services provide consumers with a one-stop service and various combinations of different packages to meet the different needs of the majority of vehicle owners.

In order to provide more car owners with comprehensive car care services, “Chem Plus” also provides 24-hour nationwide non-tire road rescue services to nearly 500 cities and regions in 31 provinces across the country. Rescue services include vehicles driving. In the process of emergencies, such as water shortage, fuel depletion, muddy vehicles, tire stuck and other issues. This service complements Michelin's “along with you” 24-hour tire roadside assistance service, giving consumers comprehensive care and guaranteeing a smooth journey.

In addition, Chiayi Road Members can also enjoy 31 vehicle inspection services. These include tire, oil, brake, lighting, battery, and wiper inspection services to conduct comprehensive and professional vehicle inspection services to detect potential safety hazards in a timely manner. Keep the vehicle in good condition and prevent it from happening.

In addition to the three major member contents, “Chia Plus” also provided personalized personal services to members. Members can find out the condition of their car in real time through SMS, website and hotline phone. Chijia Store will establish a systematic car search file for each member car, and the owner will be able to timely and accurately understand the maintenance records and status of the vehicle. Make daily travel and driving more convenient. The three-dimensional communication platform of Chijia Store, official website and hotline telephone provides vehicle owners with multi-channel tire information and maintenance tips. Chi Chi’s official micro-blog “China Plus” will also interact with members from time to time, continuing to launch consumer experiences and offers.

As the earliest and largest car service network in the country, Chijia Automotive Service Network is famous for its global specialization and standardization concepts. Its service centered on the three core contents of tires, oil, and brakes. Consumers can be in Chijia Auto Service Center. Experience a variety of professional tire services, such as high-quality multi-brand tire product selection, four-wheel alignment testing, inflation, tire repair, balancing, etc., as well as the possibility of enjoying rapid vehicle detection, replacement of rims, lubricants, brakes, More than twenty car batteries, such as value-added services outside the car.

In recent years, Michelin Automotive Service Center, founded by Michelin based on its global advanced service experience, has grown rapidly in the Chinese market. Currently, there are nearly 700 Chijia Auto Service Centers in 34 provinces and cities in China. It is currently the largest tire in the Chinese market. , oil and brake comprehensive professional sales and service network.

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