According to people familiar with the matter, Samsung Electronics is in deep negotiations with Fiat-Chrysler and intends to acquire some or all of the business of the auto parts manufacturer Magneti Marelli from Fiat.
Informed sources said that Samsung is particularly interested in Marelli's lighting, in-car entertainment and in-vehicle information systems, and may consider a full acquisition. The value of this deal may exceed $3 billion, and Samsung's goal is to complete this year. If the deal can be completed, it will be Samsung's largest acquisition outside of South Korea.
Fiat's share price rose 8.8% today, the biggest increase since October 2014.
Lee Jae-yong, the vice chairman of Samsung, is 48 years old and has taken over more responsibility from his father. He is currently reorganizing Samsung. He sold some assets, narrowed Samsung's business scope, and hoped to get out of the shadow of the sluggish smartphone business. Entering the auto parts business will help Samsung reduce its reliance on consumer electronics.
Since 2012, Li has been a director of Fior's controlling shareholder Exor SpA. Technology companies are increasingly interested in the automotive industry, and Li Zaiyu hopes that Samsung will benefit from this wave of industry trends. As cars become more advanced, Apple, Baidu, and Google are all advancing toward the automotive arena, seeking to deploy their technology in new areas. According to data compiled by Bloomberg, as of March 31 this year, Samsung’s total cash and cash equivalents exceeded $70 billion. In addition to leading the smartphone market, Samsung is the world's largest manufacturer of memory chips and TVs.
In December last year, Samsung established a team to study auto parts, in-car entertainment and autonomous driving technology. Samsung also collaborates with other battery manufacturing and software services divisions of the group. Last month, Samsung Shanghai invested RMB 3 billion (US$451 million) in BYD, hoping to seize the opportunity of growing electric vehicle sales.
In 2009, Samsung partnered with Marelli to develop display products for entertainment, information and navigation. Samsung is expanding its global sales of its display screens, which use OLED technology and lighting solutions, and may offer new light sources and flexible instrument panels for luxury car drivers who value design.
Fiat CEO Sergio Marchiane said in April that the company would consider processing Marelli at some point in the future.
Samsung and Fiat declined to comment.
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